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Stronger Contracts, Less Trust

Business agreements are usually secured by written agreements that define the obligations of the parties and state what happens under various conditions. Having been party to a few business deals...

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How “Loss” Can Be a Winning Strategy

If I gave you $50 with the following two choices, what would you do? Keep $30. Gamble, with a 50/50 chance of keeping or losing the whole $50. An experimenter posed that question to subjects, and...

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We All Lie and Cheat, but Not Much

Having demolished the belief that most people are rational in his last two books, Duke researcher Dan Ariely puts to death the concept that "most people are honest" in his newest book, The Honest...

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The Hidden Danger in Product Bundles

Does grouping products together into a single-price bundle increase the perception of value? Most of us would answer “yes,” but surprising new research shows there is at least one condition where such...

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What Pricing Strategy Beats Discounts?

If you want to sell more product by running a sale, which would make more sense: advertising “price cut 33%” or “50% more” product? Functionally, the two are the same level of discounting. Researchers...

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Taking the Pain out of Sushi Pricing

The menu designer for an Austin restaurant, Roll On Sushi Diner, must be a Neuromarketing or Brainfluence reader. A while back, I identified sushi-style pricing as being the worst possible approach...

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Brainfluence Podcast – Episodes 31 to 40

Another couple of months and we’ve got ten more episodes of The Brainfluence Podcast with awesome guests like Paul Zak, Dan Pink, and Robin Dreeke, the FBI’s former top behaviorist! Here’s your chance...

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Neuromarketing Careers

Are you looking for a career in neuromarketing, or as some prefer to call it, consumer neuroscience? How should you pursue that goal? Is such a goal even a good idea? I’ll try to provide answers, or...

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Why Sushi Pricing is Painful, and How to Fix It

Pay-per-bite sushi pricing makes economic sense, but brain studies show it 'hurts' your customer's brain. The post Why Sushi Pricing is Painful, and How to Fix It appeared first on Neuromarketing.

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A Nudge From The World’s Most Famous Prison

The Tower of London has been a prison, a palace, and a fortress. Now, it offers a lesson in behavioral economics. The post A Nudge From The World’s Most Famous Prison appeared first on Neuromarketing.

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